Model policy · version 1
Marketing Compliance
Say only what you can prove, in language the sponsor bank has approved, through channels where the recipient agreed to hear from you. This is the gate every ad, page, script, and press release passes through, and the log the bank and an examiner will ask to see.
What’s in this policy12 sections · Marketing Compliance · Read the full policy
10Obligations · things you must do
21Evidence · records that prove it
1Monitoring · checks and deadlines
1Reporting · reports you must send
Does this apply to you?
Answer a few questions and each obligation is marked applies, likely, or needs more information.
Tell Leela about your companyHand over the whole policy
Every obligation in this policy, in one request.
What the policy requires
Automate
Leela can perform the work through your connected systems.
Monitor
Leela can watch for the trigger, keep the clock, and flag what is late.
Prepare for review
Leela can prepare the artifact and hand it to a person for review.
Human required
A person must do the work; Leela can track it and file the evidence.
TriggerEvent-driven · Each marketing material, before submission to the sponsor bank
EvidenceReview checklist, Substantiation file
TriggerEvent-driven · Each marketing material, before publication or distribution
EvidenceSponsor bank approval log, Written approval
TriggerEvent-driven · Each material that mentions insurance, a rate, a fee, a payment term, or the bank relationship, before publication
EvidencePre-approved language library, Disclosure check
TriggerEvent-driven · Each outbound campaign, before launch; opt-outs as they arrive
EvidencePre-launch consent check, Opt-out log
TriggerEvent-driven · Each onboarding, before the first electronic delivery of a required disclosure
EvidenceE-Sign consent record, Flow review
TriggerAnnual · At least annually, and after any material redesign of a consumer-facing surface
EvidenceAccessibility test report, Remediation tracker
TriggerAnnual · Within 30 days of each hire into a marketing role, then annually
EvidenceTraining completion record, Training content
TriggerContinuous · Inventory updated at each workflow step; expiry checked daily; in-market sweeps ongoing; retention seven years from retirement
EvidenceMarketing materials inventory, In-market sweep record, Retention schedule entry
TriggerEvent-driven · Performance data on each bank request; escalation promptly on each material issue
EvidenceCampaign report, Escalation record
TriggerAnnual · Each year, within the compliance management review
EvidenceAnnual program review, Policy and library updates