Report campaign performance to the sponsor bank and escalate issues

Marketing Compliance policy, §9

On the sponsor bank’s request, the Company provides campaign-level performance data under the operating procedures: response and conversion rates, demographic data on engaged audiences, complaint rates by campaign, and material campaign issues. A material campaign issue, such as a regulatory inquiry, a complaint trend, or a material correction, is escalated to the sponsor bank promptly under the established notification cadence, entered into issues management, and the affected material is paused or corrected while the issue is open.

Event-driven

Performance data on each bank request; escalation promptly on each material issue

Assemble the campaign data pack from the marketing and complaints systems, send it through the agreed channel, and on a material issue notify the bank, open the issue, and pause or fix the material.

• Campaign report

  Per request: campaigns covered, metrics, complaint rates, date sent

• Escalation record

  Issue, date known, date the bank was notified, action on the material, closure

Compliance Officer

Leela can assemble the campaign data pack and draft the escalation notice for the Compliance Officer to send.

Tell Leela about your company to see whether this applies.