Leela
Marketing Compliance
MC-01

Review each material for truth and substantiation before submission

Policy reference

Marketing Compliance policy, §4.1, §5.1

Federal Trade Commission Act, section 5, 15 U.S.C. § 45
Dodd-Frank Act, sections 1031 and 1036 (UDAAP), 12 U.S.C. §§ 5531, 5536
FTC Guides Concerning the Use of Endorsements and Testimonials, 16 CFR Part 255
Requirement

Before any marketing material goes to the sponsor bank, the Compliance Officer reviews it against every substantive requirement: each claim about features, benefits, fees, rates, or terms is supported by current program documentation; comparative claims are substantiated and current; disclaimers are clear, conspicuous, and next to the claim they qualify; no material fact is omitted; and any endorsement or testimonial reflects a real user’s honest experience and discloses any material connection. Material that would reach consumers is flagged as UDAAP-relevant for additional review.

Trigger

Event-driven

Each marketing material, before submission to the sponsor bank

Action

Complete the review checklist against Section 5, attach the substantiation for each claim, return the draft with required changes, and sign off on the version intended for the sponsor bank.

Evidence
  • Review checklist

    Per material: each requirement checked, reviewer, date, sign-off version

  • Substantiation file

    The program document or data behind each claim, linked to the claim

Owner

Compliance Officer

Leela can
Human required

A person must do the work; Leela can track it and file the evidence.

Leela can run the checklist and flag claims with no substantiation attached, but a person decides whether a claim is proven.

Applies

Tell Leela about your company to see whether this applies.

Status
Setup needed

Tell Leela how you handle it today, or hand it over: see what’s next.

What’s next?