Leela
Marketing Compliance
MC-08

Keep the materials inventory current and watch the market against it

Policy reference

Marketing Compliance policy, §4.1, §5.10, §8

FTC Guides Concerning the Use of Endorsements and Testimonials, 16 CFR Part 255
Requirement

The Compliance Officer maintains an inventory recording, for each material, its identifier and version, title, channels, review history, the sponsor bank submission and approval record, active or retired status, and its use period. A material whose use period has ended or whose underlying claim, rate, fee, or disclosure has changed is retired from every channel and resubmitted before reuse. Materials in market, including partner, affiliate, and influencer content, are monitored against the inventory and the pre-approved language, and non-compliant content is corrected or removed. Materials, drafts past internal review, approval records, review checklists, and revisions are retained for at least seven years from retirement.

Trigger

Continuous

Inventory updated at each workflow step; expiry checked daily; in-market sweeps ongoing; retention seven years from retirement

Action

Record each material as it moves through the workflow, retire it when its use period ends or its facts change, sweep owned and partner channels for content that is off-inventory or off-language, and hold the file for seven years after retirement.

Evidence
  • Marketing materials inventory

    One row per material and version with status, use period, and approval record

  • In-market sweep record

    Date, channels checked, content found off-inventory or off-language, action taken

  • Retention schedule entry

    Record class, seven-year period keyed to retirement, location

Owner

Compliance Officer

Leela can
Monitor

Leela can watch for the trigger, keep the clock, and flag what is late.

Leela can keep the inventory as materials move through review, flag each approval as its use period ends, and pull published content from connected channels for comparison against the approved version.

Applies

Tell Leela about your company to see whether this applies.

Status
Setup needed

Tell Leela how you handle it today, or hand it over: see what’s next.

What’s next?