Verify consent and scrub lists before every outbound campaign

Marketing Compliance policy, §5.6

Before any campaign by telephone, text message, or email launches, the outbound list is reviewed for consent and suppression status: prior express consent for marketing calls to wireless numbers and prior express written consent for marketing texts, scrubbing against the internal do-not-contact list and the national do-not-call registry, and, for email, accurate headers, subject lines that do not mislead, a conspicuous unsubscribe mechanism, and a valid postal address. Opt-outs from texts are honored immediately and unsubscribe requests within 10 business days.

Event-driven

Each outbound campaign, before launch; opt-outs as they arrive

Pull the campaign list, confirm the consent record for each contact matches the channel, scrub against suppression lists and the registry, check the message for the required elements, and record the check before the campaign is released.

• Pre-launch consent check

  Per campaign: list size, consent basis, contacts suppressed, reviewer, date

• Opt-out log

  Each request with the date received and the date honored

Marketing function

Leela can compare the campaign list against your consent and suppression records and hand the exceptions to the Compliance Officer before launch.

Tell Leela about your company to see whether this applies.