Policy template · version 2
Marketing Compliance
Say only what you can prove, in language the sponsor bank has approved, through channels where the recipient agreed to hear from you. This is the gate every ad, page, script, and press release passes through, and the log the bank and an examiner will ask to see.
What’s in this policy12 sections · Marketing Compliance · Read the full policy
10Obligations · things you must do
21Evidence · records that prove it
1Monitoring · checks and deadlines
1Reporting · reports you must send
Does this apply to you?
Answer a few questions and each obligation is marked applies, likely, or needs more information.
Tell Leela about your companyHand over the whole policy
Every obligation in this policy, in one request.
What the policy requires
Use only approved deposit-insurance, credit, and structure language
Prepare for review
Verify consent and scrub lists before every outbound campaign
Prepare for review
Report campaign performance to the sponsor bank and escalate issues
Prepare for review
Review the marketing compliance program annually
Prepare for review
See this work in a project
Explore a fictional scenario and the draft work Leela could prepare.
Review an advisory campaign →