Marketing Compliance
MC-09Report campaign performance to the sponsor bank and escalate issues
How Leela would run itEvent-driven · performance data on each bank request; escalation promptly on each material issue
From the policy libraryThe requirement
On the sponsor bank’s request, the Company provides campaign-level performance data under the operating procedures: response and conversion rates, demographic data on engaged audiences, complaint rates by campaign, and material campaign issues. A material campaign issue, such as a regulatory inquiry, a complaint trend, or a material correction, is escalated to the sponsor bank promptly under the established notification cadence, entered into issues management, and the affected material is paused or corrected while the issue is open.
- Applies
- Tell Leela about your company to see whether this applies.
- Status
- Setup needed
Tell Leela how you handle it today, or hand it over: see what’s next.
The work
Assemble the campaign data pack from the marketing and complaints systems, send it through the agreed channel, and on a material issue notify the bank, open the issue, and pause or fix the material.
What Leela keepsThe evidence this obligation leaves, as the work happens
Listed from the policy libraryContents
- 01Campaign reportPer request: campaigns covered, metrics, complaint rates, date sent
- 02Escalation recordIssue, date known, date the bank was notified, action on the material, closure
Evidence
Campaign report
Marketing Compliance §9
2
of 2 records
The work and the records come from this obligation in the policy library.