Here is Leela’s reading of the project.
The phrases that matter, and the rule each one touches.
The project
Aster Advisory plans a U.S. website campaign claiming its model portfolio returned 12% last year. The draft does not explain fees, calculation method, relevant limitations or who verified the number. This is a fictional claim, not investment advice or actual performance.
Underlined phrases are the ones Leela connected to a rule. Pick one to see its connection.
How Leela connects it
A performance number is published only with its evidence, its limits and an approval.
Leela’s initial reading
Leela prepares two of three steps.
- Leela: Prepare a claim-evidence review file
- Leela: Prepare qualified campaign wording
- An expert: Approve the final campaign
The same campaign without the 12% claim: W2 applies. A plain description of services needs ordinary accuracy and compliance review, not the performance-evidence packet.
Aster Advisory and its rules are fictional. Leela’s reading is a first pass; a qualified person reviews it before anyone acts on it.
Before any draft is used: Confirm the actual facts and source material. Your team reviews and approves the draft before use.
Substantiate the performance claim
Needs expert review- Leela prepares
- Prepare a claim-evidence review file
A draft evidence table identifying missing calculations, fees, periods and limitations.
- Leela prepares
- Prepare qualified campaign wording
A draft holding the unsupported number for review and using a plain service description in the meantime.
Why this matters & sources · Information missing
The 12% claim lacks a calculation record, limitations and approval required by W1.
Uncertainty: Prepared from fictional inputs. Applicability to an actual company requires review.
Missing information: Actual adviser status, audience, investment strategy and applicable marketing rules are not established. The related policy is an example of a review process, not a securities-law source.
The fictional rule below is the basis for this example finding. The 12% claim lacks a calculation record, limitations and approval required by W1.
Approve the final campaign: Your compliance reviewer confirms accuracy, actual securities-rule applicability and whether publication may proceed. A responsible person makes and records this decision.
Related policy examples: Review each material for truth and substantiation before submission