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Investment & Wealth Management · Example details

Review an advisory campaign

Aster Advisory · Fictional company and project. Prepared drafts for human review.

Company · From the example

Aster Advisory

Industry
Investment & Wealth Management
Offering
Investment planning and advisory services
Customers
U.S. individual clients
Geography
United States

A fictional company for this example.

Project · From the example

Campaign with a performance claim

Aster Advisory plans a U.S. website campaign claiming its model portfolio returned 12% last year. The draft does not explain fees, calculation method, relevant limitations or who verified the number. This is a fictional claim, not investment advice or actual performance.

Example document

Campaign review rules · fictional internal excerpt

W1. Performance claims require a claim-to-evidence record, calculation review, relevant limitations and compliance approval before publication. W2. Plain descriptions of services with no performance or outcome claims require ordinary accuracy and compliance review, but not the W1 performance-evidence packet. These fictional rules do not assert which securities rules apply to an actual adviser.

Fictional internal controls included for this example. They are not your company’s policy.

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